If you’re using social media to recruit, choosing the right photo (or video!) is absolutely essential for success.
I recently noticed a sponsored job ad on Facebook that was actually using a photo that still had a watermark on it. Do you know what a watermark is? It’s when there is a logo or words covering up an image to protect the copyright (in hopes that you won’t use it unless if you pay to have the watermark removed). Not only is using it with the watermark illegal, it looks pretty terrible, and it’s not going to grab the attention of potential candidates.
So, I decided that maybe I could give a few quick tips on how to find the best photos to use for your job ads on social media:
Real photos of real employees. If you’re going to use a photo, I highly recommend using a real photo of your real employees in the role that you’re hiring for. It will bring in a lot more engagement than a stock photo would. It not only allows your potential applicant to actually visualize themselves working for your company, next to their would-be co-workers; but, it also provides an opportunity for others in the community that know your employee to like, comment, and share the ad — which will immensely help spread the word of your opening.
Stock photos from Pexels.com or Pixabay.com. You may not be able to use a real photo for some reason. If that is the case, you can turn to stock photography — but you either have to pay for it from a website like shutterstock.com… OR you can use one of the free stock photo sites like Pexels or Pixabay. If you’re going to use a stock photo, try to avoid the overly white, washed out photos that scream “I’m a stock photo!” Look for more natural lighting and for photos that could conceivably actually have something to do with your business (watch this video to see what I mean). DO NOT just search for an image on Google, download it, and use it. You’re very likely violating copyright laws — which is not something I suggest. 🙂
Better yet, use video! If you can, video is even better than a still photo because the movement stands out on social platforms, which might help you attract more people to your ad. If you don’t have (or can’t make) a video that fits well for your role, consider using ripl.com. Ripl is an incredible app that allows you to take still photos and text and create captivating animations — which tend to do really well on Facebook and Instagram.
Not sure how to actually create or post the ad? Give me a holla’, I’d love to chat!